What are 404 error pages and what should they include?Ī 404, also known as an “error page” is a page that users are directed to if they click a broken or deleted link.
A well-designed and creative 404 page design keeps users engaged and motivated. It’s standard for most companies to say “Sorry, the page you’re looking for can’t be found.” It’s polite, but it’s also expected and boring.
The 404 page is a landing page no user wants to land on. You attempt at clicking an intriguing link and you suddenly come across the “404.